THE BRILLA ADVANTAGE

Disciplined Investment Strategy. World-Class Team. Focused Geography. Niche Asset Class.

Asset Class Leadership and Expert Knowledge

  • Our exclusive focus on the hotel and resort asset class and a specific geography allows efficient and informed navigation of complex markets, and the development of close relationships with key advisors and partners in every jurisdiction
  • Reputation as a leading investor in asset class contributes to preferred status among sellers, lenders and operators, and offers Brilla first-look opportunities and access to off-market transactions
  

Favorable Demographics and Macroeconomic Trends

  • Supply / demand imbalance in Brilla’s target markets
  • Favorable investment opportunities in our target markets generated by economic cycles
  • Medium- to long-term demographic trends suggest that the region will rebound strongly and create exit opportunities at enhanced valuations 
  • Optimal real estate hedge against upward inflationary pressures 

Proprietary Investment Process

  • Through Brilla’s Ecosystem the firm identifies quality off-market investment opportunities. The Ecosystem refers to key relationships with 350 top decision makers in the target markets, including hotel brands, banks, funds, government officials, developers, operators, and professionals from supporting industries
  • Comprehensive evaluation methodology mitigates investment risk and drives achievable opportunistic investor returns--Factory Process and Proprietary Risk-Assessment Model:
    • Factory Process: highly disciplined proprietary management and evaluation protocol that creates a framework for internal management, investment methodology, portfolio asset management and reporting
    • Proprietary risk-assessment model: methodology that measures qualitative and quantitative factors pertinent to investment opportunities in order to mitigate risks and drive achievable returns  
  

Experienced Team

  • Professionals and advisors from across the real estate investment spectrum
  • Extensive experience in hospitality, real estate, finance, law, marketing and sales, and operations
  • Ability to acquire assets based on advantageous terms, drive operating cash flows and reposition portfolio assets for premium exits